To launch the single biggest battle royale game on the planet, Epic Games sought to win over YouTubers and streamers who played its direct competitor.
To build awareness and street cred around the launch campaign, nevaly identified and activated the top influencers across 3 languages — English, German, and Polish to saturate YouTube and Twitch over the course of two weeks. Through the storytelling of 32 different content creators, Fortnite Battle Royale penetrated the consciousness of tens of millions of gamers across North America and Europe. It has since surpassed its competitors to become the definitive market leader in the battle royale genre.
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